Immediately on the heels of giving a recent fitness-focused product a new life by changing it’s angle against an incredibly competitive market, One Thrive Tribe freshly composed product team reached out to us to help them define, shape, and find the right fit for the idea they were getting ready to explore across the vast wellness sector.

Aiming not at one specialised area, but all pillars of wellness and wellbeing for qualified content creators. The lean team we assembled immediately set out to work with no time to waste. Together, we set out a plan to define the product and understand both of its audiences.

Running in parallel interviews, diary studies, and focus groups over a couple of weeks we gathered enough insights to establish realistic personas, existing vs ideal journeys, core features, and guiding design principles for the product.

From there, it was time to get our hands dirty, with a divide and conquer mentality where the product and it’s surrounding marketing materials were being designed in parallels with the new branding. With lots of juggling and constant communication, the whole team pulled through to establish the foundations of the product.

With the core features going through development, we decided on launching the product in Beta phase to recruit early content creators and gather their feedback, both through direct communications, and an embedded share back functionality on every single section of the product.

This Beta approach allowed us to not only fail and iterate quickly to improve the product daily, the team was able to validate the concept further and recruit more permanent team members to grow our capabilities. With a larger team now launched at full speed and a full release ahead, the product has grown in every possible aspect and is ready to be received in the world.

Thanks to a sprint-based workflow, and good people encouraging the team from the Beta, we were able to bring the necessary improvements and provide the dynamic setting to ensure it’s continuous improvements and success over the years to come.